ABSTRACT
Technology use to buy products online as a new innovation on marketing is significantly influencing the buyer's behavior in marketing and important to understand. The way suppliers present their product is interesting, especially to encourage people repurchase from their shops. The purpose of the study is to explore the relationship between advertisement, promotion, and lifestyle towards repur-chase intention of the university students doing online shopping at e-commerce Shopee platform during the pandemic of COVID-19. The study uses a quantitative method for research. The data were collected using an electronic questionnaire on Microsoft Forms from 212 university students who used the e-commerce Shopee platform during the COVID-19 pandemic to shop. The purposive sampling method was used to collect the data from all the students. SEM-AMOS was used to analyze the data. The results indicated as follows: the advertisement variable has no significant effect on repurchase intention. Promotion and Lifestyle variables have a significant effect on the repurchase intention of university students at Jabodetabek area in shopping online at Shopee during the COVID-19 pandemic. From this study we can conclude that technology to advertise products has no relationship with repurchase intention of students while promotion and lifestyle has a significant relationship for students to repurchase products in the transformation of new normal activities in Indo-nesia. © 2023 by the authors;licensee Growing Science, Canada.
ABSTRACT
The Coronavirus (Covid-19) has infected more than 14 million citizens in 216 countries in the world including Indonesia. The Covid-19 pandemic made the Indonesian government apply mobility restriction and social distancing to their citizens. Due to fulfilling the various needs of the community, especially food needs (culinary) because of the mobility restriction, food delivery application becomes the solution and can help culinary entrepreneurs. As the food delivery application is an ICT product, the users are necessary to possess digital skills to operate and utilize it. This research measured the influence of digital skills on the acceptance of food delivery mobile applications. This study showed that users digital skills effect the acceptance of food delivery mobile application of 27.3% Communication skills have the highest influence on food delivery apps acceptance and the highest score among the five digital skills dimensions. Moreover, users' security and technical skills were lower than other skills, the mobile application developer should make it more secure and easy to use to increase acceptance of the application.
ABSTRACT
Virtual Tour is one of the most promising virtual technologies that has appeared in recent years and has a considerable influence on community activities during the Covid19 pandemic. This research aims to study the factors that influence public acceptance of Virtual tour technology in museums, by utilizing the concept of Unified Theory of Acceptance and Use Of Technology/UTAUT model, then assessing its influence on smart tourism and smart experience. The method used in this research is quantitative research. The data was collected using questionnaires and analyzed using descriptive analysis and structural equation modelling (SEM) analysis. The population and samples in this study were 115 visitors of Museum Nasional, Jakarta, Indonesia. The questionnaire survey was conducted to collect the data needed for this study. The results of the study generally showed that there is a significant influence of UTAUT to smart tourism and smart Experience. Smart Tourism and Smart Experience can be improved by maximizing technology-based services and UTAUT. © IEOM Society International.
ABSTRACT
During the pandemic, many hotels have lost their source of income. The sources of hotel revenue that usually come from the sales of rooms, food and beverages, or other services have suddenly disrupted. This study was conducted to examine whether the food quality and food safety that are implemented in hotels during the social distancing period can increase customer satisfaction and increase revenue from food products made in hotels. This research was conducted by conducting observations and case studies at a hotel in Jakarta. Population and samples were taken from guests who came and bought food products at this hotel since the hotel started operating again in June 2020. This research was conducted in a descriptive quantitative manner. The analysis technique, namely path analysis, was carried out to show whether the factors of food quality, food safety, customer satisfaction have a direct or indirect effect on hotel revenue from food products. The results found that food quality, food safety and customer satisfaction had a direct impact on increasing revenue at the company. © 2021, Growing Science. All rights reserved.